6 Instagram Business Ideas for a Successful Profile
With almost 500 million people that use it on a daily basis, Instagram’s potential is unmatched by any other platform except maybe Facebook. The number of users is growing consistently, which creates a perfect opportunity for businesses to connect with their audience.
For this reason, Instagram is the holy grail of pretty much every successful content marketing strategy. If you decide to sign up for a business account, you’ll get access to a ton of useful features that can help you build your business, such as Instagram Insights, Ads, Promoted Posts, and more.
According to this research, people are 80% more likely to engage with content that features colored visuals. This is why Instagram is the perfect marketing tool for many. However, succeeding on Instagram takes more than just snapping a few good pictures.
You need to understand what your audience wants, post consistently, and have a clearly defined strategy.
If you manage to do this, there’s a high chance that your business will take off, especially if your products are visually appealing. Even if they’re not, Instagram is easily one of the best ways to showcase your business to the world.
Building a successful Instagram profile takes quite a bit of knowledge. Here are some of the tips that will bring you closer to this:
1. Optimize Your Instagram Profile
Your Instagram page needs to say everything that potential consumers will want to hear. It’s among the main things that should grab people’s attention and turn them into buyers, and there are a couple of things that you need to work on.
First, set up a noticeable profile picture which represents your business the best. An eye-catching logo or mascot not just helps to grab the people’s attention but helps to recognize your brand as well.
The next thing to optimize is your bio. Instagram doesn’t let you add links to your posts, which means that the only link you’ll be able to include is in your bio. It is practical to put your website link to your bio, but avoid the long and trivial introductions, as people aren’t likely to read it. It is also useful to put some hashtags into your bio related to your business or service, and users will find you easier.
You can use Instagram Insight to see how people respond to your profile. Apply this information to change and tweak things until you succeed at reaching your audience.
2. Build a Content Strategy
Your content strategy can make or break your business, so focus all your efforts into creating a strong strategy. Aside from pictures, Instagram is perfect for short videos. People like them and respond to them very well, so the videos give you an opportunity to showcase your products or services.
As for the content theme, there are a few of things that you can focus on:
- Your product
- Educational content
- User-generated content
- Your company’s culture and stories
Your business values should be at the center of the content you’re building. What’s incredibly important is that your content is engaging and unique. Remember that every business has a different story, and your posts should reflect yours. There are many tools out there that you can use to ensure this, so make sure to take advantage of them.
3. Be Informal: Give Insights into Your Business
Pretty much every customer is curious about what it takes to create the product they’re buying. That is why you should open the doors to your company to your audience through your posts. You can take photos or videos of your staff working on projects, share some interesting moment, or document brainstorming sessions.
You can use an Instagram Story, since this feature is about capturing interesting details. Make them creative and fun to watch, and you’ll connect with your audience much better.
4. Create a Hashtag for Your Brand
Hashtags are definitely one of the most important things that you need to pay attention to. The right hashtags can skyrocket your business, as long as they’re relevant and entertaining.
You can use up to 30 hashtags in each post, but this is an overkill. 8-11 seems to be the perfect number, and if you add some diversity to the hashtags, this should be enough to let you reach a large number of people.
Make sure to get creative with hashtags. Never use the same ones too many times, except if it relates specifically to your brand, and it’s not spammy. Feel free to experiment with hashtags until you find the ones that work the best.
5. Use Filters to Give Your Posts a Unique Effect
The aesthetic is something that you should never forget when it comes to your Instagram posts. Some Instagram businesses use a unique color scheme that distinguishes their brand. For example, fashion businesses seem to prefer light and pastel colors, while tech companies use many vibrant color schemes and contrasts.
If you consistently use the same color schemes or filters, your audience will get accustomed to them, and this will be another thing that sets you apart from the competition.
Instagram has its own filters too, but it’s more popular to use photo editor applications such as Photofox or Color Story, which allow you to add many different effects and filters to your images.
6. Work with Influencers
Influencers dominate social media platforms such as Instagram. Their large following is perfect for setting trends, which opens and closes doors to different businesses.
For this reason, connecting with influencers might be the perfect way to spread the word about your business. Many of them will be happy to collaborate, and the only thing you have to do is connect with the relevant ones. Once you do, you can create all kinds of arrangements that will help you sell products.
Make sure to have a clear goal before you choose your influencers and make sure that they understand what it is exactly what you want to accomplish.
This is one of the surefire ways of widening your audience. If you do it right, one collaboration with an influencer can bring you a ton of new followers. If you’re running a small business that you’ve started recently, it can give your profile a jumpstart that can translate to more sales.
Make sure to share the content that you’ve made with the influencers on your profile page. It can increase conversions by a lot and can inspire your followers to share their stories with you, which will result in more user-generated content.
Influencer marketing can be one of the most successful and cost-effective Instagram strategies, so make sure to take advantage of this.
Instagram Business Ideas: The Takeaway
Your Instagram account can become one of the main drivers of your success, provided that you build something creative and unique. Here are some bonus tips that you’ll want to remember:
- Use your bio well and don’t forget to include a link to your product pages.
- Partner up with influencers within the industry and use their followers on Instagram to promote your brand.
- Use hashtags wisely and make sure to include the ones that are currently trending, as long as they’re related to your business or post.
- Use your posts to engage with your audience and drive them further down your marketing funnel.
- Make sure to post descriptions and your bio to direct your audience to your most valuable content.
Meta Description: In need of some creative Instagram business ideas that will broaden your audience? This guide will give you some of the best tips you need to succeed.